FinTech and KYC discipline in a crypto team: clear scope, dates that hold, and PRDs detailed enough that engineers just build
Sumsub · Feb 2025 – Jan 2026
KYC & identity verification
Lead KYC Product Manager
A global leader in identity verification
Proving someone is a real human – in seconds
The whole KYC product group, every region – focused on the hardest, fastest-growing markets: Indonesia, Colombia, Brazil, Peru, Argentina, South Africa, the UAE, Malaysia and Singapore
Clients
66 → 97%
Automated verification
Found why checks fell to manual, rebuilt the flow per region, proved each fix with data
+3.6 pp
KYC conversion uplift
Cleaner screens, lighter consent, fewer tries to pass – at massive scale
2× Leader
Forrester Wave & Gartner MQ, 2025
I ran the whole submission, around 1,000 analyst questions answered
Ran six big global A/B tests
Models, flow, screen order – and the tricky consent screens
Backed Tier-1 client hunting worldwide
In from early demos through delivery. The go-to on how it works and how to pitch
Sharpened the AI / ML / OCR pipelines
Sharper document reads across dozens of countries; consent & US biometrics
My points of involvement: Deep links • Figma • SQL • Security • Testing
Crypto
2015-2016, 2020
2026 – Present
Alien – the crypto stack
Proof of a unique human, verified through biometrics, on-chain
Alien’s own blockchain and smart contracts. A self-custody wallet on Solana, with Meteora liquidity
Aliencoin and its fair launch. A cross-chain bridge brings value in from many networks as USDC, expanding multi-chain
My own part is in the Alien launch above – this is the world it lives in
2022-2023
Crypto banking
periodically
Participated in the architecture of regulated crypto banking in Europe and UAE, including external auditing, delegation of key storage to a specialized company, and independent insurance of client funds
Europe and UAE
2022
Crypto and actual DeFi technology (course)
4 months
Studied and updated my knowledge of decentralized finance (DeFi), Web3, and tokenization
I discovered the rise of new business models, blockchain architectures, layers, and smart contracts, along with their programming languages
So, I decided to update my knowledge and dive into practical training
2020
Crypto: processing, exchanger, and scaling up trading platform
10 months
The client company was preparing for an ICO, launching its own blockchain (fork), and to support their roadshow (investor events)
My team developed a new crypto product for them. This product was a complementary addition to their existing FinTech business
2015
My first Crypto-project: wallets + processing + exchanger
16 months
The first one was built for an investment fund in Panama and Sweden
Included features for buying crypto via wallets, sending it between users, and paying for traditional online services with crypto
I am not permitted to show you the details, workflows, cash flow, actors and agents, information flow or service providers
However, I can share only one of my high-level presentations, using the example of transforming an existing digital bank in the UAE
Digital Bank:strategy of launching Crypto
Vision of Crypto bank as a product
Vision of Crypto bank as a product
Vision of Crypto bank as a product
How will I do it
Engagement Matrix: External features
Engagement Matrix: Internal features
My plan and next steps. Preparation
My plan and next steps. Development and support
My plan and next steps. Sales and marketing
Mandatory
Bank mobile app: must-have features
Trends: being implemented today
Trends: being implemented today
Additional features: Open Banking
What risks will be solved
Risks to achieve goals
My addition recommendations
Dont read it. Let’s do it!
Salesforce
2021 Nov - 2023 Oct
for worldwide FinTech
Manual work, onboarding speed and costs dropped by 30%
Some dashboards triggered the replacement of ineffective staff
Dashboards, dashboards and dashboards
Created dashboards for every department, supporting heads, team members, top management, and marketing
Automated compliance systems
Automated KYC, AML processes, risk management, and a version-controlled risk calculator
Advanced support systems
Developed custom support tools, including the complex application for implementation department
Customized onboarding processes
Implemented adaptive onboarding processes for a range of financial products
Effective cold lead management
Built a multi-step cold sales process featuring automation and a current contact list
Custom regional onboarding
Adapted onboarding features for different regions worldwide
Apologies for the low quality of some images Personal and commercial data have been blurred for privacy
Visual representation of opportunity pipeline stages, enhancing decision-making
KYC verification status and details managed within Salesforce using SumSub integration
LinkedIn integration within Salesforce to enhance lead engagement and networking
Custom document templates for automated DocuSign processing within Salesforce
Custom merchant application form for capturing business details securely
Integrated email communication within Salesforce for seamless lead management
Visualizing lead and opportunity distribution per person in Salesforce
Real-time tracking of sent documents directly within Salesforce using DocuSign
Custom form in Salesforce for managing gateway data and approval processes
DocuSign reminders set directly from Salesforce for efficient document processing
Send documents for review or signature directly from Salesforce with DocuSign
Managing merchant applications and tracking document signatures efficiently with Salesforce
Dashboards showcasing sales funnels for data-driven decision-making
Banking cashback
2018-2020
This my product utilized a third-party bank’s infrastructure for card issuance, maintenance, and cashback management
We also had agreements with merchants who provided rewards for purchases made with our cards
we kept 1/3 of these rewards
1/3 was paid out as real cashback to bank card
another 1/3 was issued in blockchain tokens
BaaS client
Built a client Banking-as-a-Service solution for seamless card issuance, payments, and cashback integration
Delivered a scalable platform in 1 year
Full FinTech solution
Delivered a full-scale FinTech solution with advanced back-office management and real-time dashboards
Book a time on my calendar
Find a time and book right here
It will be added to my calendar or send your invite to pavel@chirtsov.com